IMMERSIVE FAN EXPERIENCE
ROGERS COMMUNICATION
PROJECT STORY
Canada’s answer to Wimbledon - the Rogers Cup - has long been sponsored by communication giant Rogers Communication. To create a stronger impact at the annual event and showcase their latest product offerings simultaneously, we were tasked with designing, fabricating, and installing a seasonal and updateable Fan Hub.
With 2,000 square feet of useable guest space, complete with climate control and integrated lighting, the interiors of each module could be completely prepared offsite in the pre-season. Created out of six forty-foot-long sea containers, the modular structure could be transported to the site, erected, and ready for guests in eight hours.







PROJECT TYPE
Immersive Experience
LOCATION
Toronto, Canada
CLIENT
Rogers Communication
PARTNERS
SDI Marketing Agency
Graphic Production
Crating/Packing
Shipping
Installation
Project Management
SERVICES PROVIDED
Design Development
Graphic Design
Prototyping
Production Detailing
Fabrication