IMMERSIVE FAN EXPERIENCE

ROGERS COMMUNICATION

PROJECT STORY
Canada’s answer to Wimbledon - the Rogers Cup - has long been sponsored by communication giant Rogers Communication. To create a stronger impact at the annual event and showcase their latest product offerings simultaneously, we were tasked with designing, fabricating, and installing a seasonal and updateable Fan Hub.

With 2,000 square feet of useable guest space, complete with climate control and integrated lighting, the interiors of each module could be completely prepared offsite in the pre-season. Created out of six forty-foot-long sea containers, the modular structure could be transported to the site, erected, and ready for guests in eight hours.

PROJECT TYPE
Immersive Experience

LOCATION
Toronto, Canada

CLIENT
Rogers Communication

PARTNERS
SDI Marketing Agency

  • Graphic Production

  • Crating/Packing

  • Shipping

  • Installation

  • Project Management

SERVICES PROVIDED

  • Design Development

  • Graphic Design

  • Prototyping

  • Production Detailing

  • Fabrication

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